Introduction

Whether it’s smoking, drinking too much, eating chocolate, overspending or even biting your nails, The Big Cold Turkey is here to help you show those nasty little addictions and bad habits who’s boss. It’s time to take control of your life and give it up. So why not join The Big Cold Turkey Programme and get the inspiration to start and the motivation to keep going.

It's simple, the pack contains everything you need to complete your journey.

What is The Big Cold Turkey Programme?

The Big Cold Turkey Programme makes giving up a lot more fun. You can choose to give up whatever you want, so anyone and everyone can do it. It is based on the same principle as training for and running a Marathon, working up from 5km, 10km and 21km to the full 42km! Only this time you are working in days not kilometres!

How it works The Big Cold Turkey uses a silicone wristband and a uniquely created incentive system of stainless steel trophies that reward and mark your achievement during each stage of your marathon. The Big Cold Turkey comes in a shrink wrapped, cigarette-box sized pack and includes: A Getting Started booklet, 4 stainless steel trophies in a paper wrap, 2 button badges, a 42-day 'One day at a time' diary and even a transfer tattoo. Once you've opened the pack you can re-seal it and use it as a savings box.

The silicone wristband shows your progress at each stage.


Stainless steel trophies mark your progress.

		Both booklets help you get motivated and the diary helps you every day on your journey.


Wear the cool tattoo and show off to your friends and family.



	Badges let your friends and family know you've started even when they can't see your wrist band.


The sticker turns your starter kit into a money box. Seal it when you start and the money you would normally spend on your habit can be used for something more useful.



Punch the perforation to make the savings box.
The Big Cold Turkey Prograrmme wrist bands sizes come in two sizes. Small to Medium and Medium to Large.


If you would like to do The Big Cold Turkey Programme with a group of friends, why not save money and buy the box of 20?

42 Day Challenge

Turkeys Worldwide

Join other Cold Turkey members around the world!

Click to view the long list of strong turkeys who have also decided to give something up

Music Video!

Check out our new music video featuring the The Big Cold Turkey Wrist Band.

Free to view and download!

Strong Turkey Reward

Stirling silver bracelet exclusively for Strong Turkey's

This silver bracelet is available to purchase when you complete the full 42 day Big Cold Turkey Marathon.

Latest News

The Big Cold Turkey Programme on BBC Radio 1

The Times Money Supplement

The Big Cold Turkey Programme on MySpace

Design Week magazine News in Pictures reports on team Cold Turkey Racing

Live on BBC Radio Gloucestershire for national non-smoking day

Ladies & Gentlemen free magazine

First Glance’ Venue Magazine

The Big Cold Turkey Programme appears in the Daily Mirror

Gizmodo.com Editiorial Feature

Now available in all Borders book stores nationwide

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Staying on the wagon

Giving up is a new start. So try some other new stuff at the same time. Go to some new places. Meet some new people. Take your kite to the park. Start a new hobby. Even a new cycle route might do the trick. And if you're really struggling, join a support group.

See our support section for useful links.

You can also join We Are What We Do and get the book for lots of great ideas to be getting on with and help to keep you focused.